24 loads (Contains 24 loads as measured to bar 1 on cap). Attacks stains. Odor out. Low price. 2x Oxi fighting power (Stain removal of 1 dose vs 2 doses of the leading detergent with baking soda and Oxi). HE. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com. www.tide.ca.